What happens to your digital assets once you post them online?
Your business uses images and videos to communicate, promote, and sell products. But have you thought about what happens to your digital assets once you post them online? Are they copied, shared, or used without your knowledge? Is this a sign of success or something you should worry about?
How people share your brand content online is a telling indicator that can help you calculate the reach of your campaign, understand the influence of your digital assets on different types of mediums, or fight counterfeiting and copyright infringement.